The bad news we all hate to hear:
If you want to tell stories and create art for a living, you have to become an entrepreneur. That means…DUN DUN DUNNNN: dreaded marketing has entered the chat.
The truth is that if we want a career in art, we must build a career as an entrepreneur.
Most creatives become artists and storytellers to create art, not build a brand or a platform to market their work. Many of us feel especially ill-equipped and turned off to the self-promotion that marketing requires. When we try to learn marketing, we get inundated with strategies, formulas, and advice about chasing the Almighty Algorithm that feels distinctly unlike the genuine stories we set out to share.
The good news we’ve needed:
Scott Perry is here with experience from a full career as a musician and a marketing coach who has taught with top industry experts Seth Godin and Bernadette Jiwa to break us free from the slimy, rat-race marketing we’ve been told is the only way.
In fact, marketing is just storytelling—telling a true story to people whose lives would be improved if they crossed paths with us.
If we want to become ethical and effective marketers, we first must know ourselves, understand the difference we are trying to make for the people we are trying to reach, then use the language of storytelling to communicate that message resonantly.
Join in our conversation and learn from the rich experience and wisdom of Scott with us!
🔗 Here is the article Scott referenced in our conversation outlining the three questions you must answer if you want to succeed in marketing:
Want to learn more from Scott Perry about how to stop burning yourself out and start market more effectively? Subscribe to Creative on Purpose!
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💬 Comment below!
Were you an entrepreneur or a storyteller first?
What have you learned on your journey that has helped you connect with your audience most effectively?
💌 We love hearing from you! Send us a message if you’ve got a story to share.
